Melbourne SEO Services

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Small Business SEO And More Panda Updates

Ok, I know I'm running behind a few days but there are just so many things to keep us busy... Here's the Small Business Internet Marketing Weekly where we summarise news and helpful links for small/medium sized business owners. Lots of interesting things happening this week for those working on their small business SEO: ==== 52 search quality highlights {great insight into Google} http://insidesearch.blogspot.com.au/2012/05/search-quality-highlights-53-chan... Google forcing G+ down our throats {embrace it, they're not letting go} http://www.webpronews.com/is-google-forcing-google-down-peoples-throats-2012-05 Perfecting on page seo for ecommerce {some good tips here} http://www.seomoz.org/blog/perfecting-onpage-optimization-for-ecommerce-websites Ecommerce spending {the trend is your friend} http://www.webpronews.com/e-commerce-spending-up-17-2012-05 Amazing 'Your story' style video {you need this in your business}

SEO services company

Posted May 22, 2012
 

The Basics Of Web Site Optimisation

Having identified the keywords you're going to target, you now need to ensure Google sees your website as a good match for those keywords when people are searching them. This is called website optimisation. To do this you need to put your keywords in the right places on your website - this is know as onpage optimisation. We recommend each page of your website should only be optimised for a maximum of 1-2 keywords. And for each page, include your keyword in the following places: The title tag The meta description The meta keywords Within an H1 tag Early and often in the text on your webpage Within an internal link *Please note: If you don't know html, you may not be familiar with these terms, but that's OK. Just pass this information onto your web designer or SEO company. Link Building Arguably the most important stage in any SEO campaign, link building is how you make your website become more popular. Simply put, you want to get as many links to your

Melbourne SEO

Posted May 1, 2012
 

How To Do Keyword Research

[caption id="attachment_7370" align="alignleft" width="243" caption="Do your research first."][/caption] First things first, you've got to know the landscape of your market. You need to know how to do keyword research. What searches are your clients typing into Google? Who are you competing against and what are they doing? The aim here is to build a list of potential keywords to further analyse and at this point, the more the merrier. Start with a common word or phrase that is appropriate to your business. Your starting point doesn't need to be clever or creative, just relevant to your business niche. For example, a good starting point, if you were a dentist, might be 'dentist'. Search this keyword using one of the following keyword tools: Free Google Keyword Tool Wordtracker Market Samurai These tools are designed to help you expand your keyword list by offering a number of derivatives or suggestions related to that keyword. They will also tell you how often those

Melbourne SEO

Posted April 29, 2012
 

Effective Project Management Tips Using The WWW Method!

[caption id="attachment_4184" align="alignleft" width="275" caption="Learn the Who, What and When of managing."][/caption] The WWW method boils down effective project management tips to the Who, What and When of a job task and here we show you how to use that method to get the best out of your remote team. Any project you run will need to center around answering the 3 W's: That is WHO is best qualified to do the task; WHAT exactly are they going to do and how are they going to do it; and WHEN are they going to complete it by? If you keep these three things in mind when you set up and manage the project then you won’t go far wrong. Once you've decided on the above, the next step is to communicate it to your staff. Make sure that you delegate the project with measurable deliverables. That means clear communication to your remote worker or team about what is expected: if you need the "About Us" section of a web site up and running by the end of the week then make sure

Melbourne SEO

Posted April 26, 2012
 

Negative SEO And Why Links Can Hurt Your Site

I know, busy, busy, busy... we're all very busy :) So, let's get to the point. Here's the Small Business Internet Marketing Weekly where we summarise news and helpful links for small/medium sized business owners. Here's what's news: Negative SEO & Outing - my views are changing, I think links can hurt you www.seobook.com/negative-seo-outing More about negative SEO - doing your research www.searchenginewatch.com/article/2169138/Negative-SEO-Looking-for-Answers-fr... Google Rich Snippet For Your Website - you really need to implement this www.webpronews.com/google-authorship-can-help-level-the-playing-field-in-sear... Google indexing URLs with embedded YT videos - we're testing www.reelseo.com/embedded-youtube-indexed-google Making the web work for major brands - important metric for Google to solve www.googleblog.blogspot.com/2012/04/making-web-work-for-major-brands.html Internet ad revenues $31 billion - Why is this

Melbourne SEO

Posted April 25, 2012
 

How To Reach A Top Google Ranking

[caption id="attachment_7324" align="alignleft" width="216" caption="Feel what it's like to be on top."][/caption] The fact is, your clients are on Google looking for your products and services every day and unless your website appears at one of the top 3 positions in Google (or at the very least on page #1) they're going to do business with your competition. Can you imagine that? You have a group of clients who are actively searching for your products and services, yet you're not there for them - you're literally turning them away. To make matters worse, you’re sending them to your competitors! And it's not enough to say 'I already have a website' … a website is worthless if no one’s finding it. You'd have to agree, the most beautifully designed website won't make you a cent unless you have visitors to it. The "build it and they will come" strategy simply doesn't work online. So where does your website rank when your clients seek you out? … and we’re not

Melbourne SEO

Posted April 23, 2012
 

Your Shortcut To A Successful Online Business

There’s an expression that goes “overnight success takes ten years”. It isn’t meant to be a joke. Many highly-successful online businesses have experienced the phenomenon of going from modest growth to exponential overdrive in just a matter of days, but what most people don’t take into account is that the modest growth period can last for years before the accumulation of hard work reaches a tipping point. If I may be so bold as to suggest it, if you follow the steps I outlined at www.AustralianInternetMarketing.com, you could cut years off that building process. Click the link below to find out what you should do to ensure your business' success. www.AustralianInternetMarketing.com/small-business-marketing-online And don't forget to leave a comment if you have any questions. Remember, I'm here to help.

Melbourne SEO

Posted April 19, 2012
 

Updates Across The Internet On Web Marketing For Small Businesses

The way I see it, there are two types of business owners - the quick and the dead :) Which one are you? You need to evolve quickly and that's what The Small Business Internet Marketing Weekly summarises: news and helpful links for small/medium sized business owners. So here's what's news this week. =============== 7 link building mistakes {remember to replicate what happens naturally} www.quicksprout.com/2012/04/09/7-link-building-mistakes-you-ought-to-avoid Unnatural link warnings and blog networks {here's a recap if you missed it} www.seomoz.org/blog/unnatural-link-warnings-blog-networks-advice SEO should be invisible {a good remind with the recent shakeup} www.rimmkaufman.com/blog/make-seo-invisible/04042012 Matt Cutts @ Korea webmaster conference {right from the horse's mouth} www.youtube.com/watch?v=8j49OT9u92w SEO's guide to video hosting and embedding {we're getting great wins with

Melbourne SEO

Posted April 18, 2012
 

Get Traffic Through Web Press Release

How would you like to multiply your stream of traffic and, as a bonus, position yourself as an expert in a way that will amplify the desirability of your products and services? Just one success story in this area can be enough to expand your business, so quickly, it’ll make your head spin. I've used these web press release techniques in more than one industry to devastating effect. Watch this video to find out my secrets: www.AustralianInternetMarketing.com/press-release-marketing Also, want to see some real life examples? We've setup a media page to share our successes (below). I'm hoping this inspires you a little to get your own business

Melbourne SEO

Posted April 17, 2012
 

Quick Tips On Press Release Writing

[caption id="attachment_7128" align="alignleft" width="270" caption="You need a good story to tell."][/caption] If you go to Google you will find any number of templates to use for your press release writing. However, the most important parts are the headline and the first paragraph. Before you put pen to paper, you need to understand what it is that you’re trying to achieve. If you are the editor of a newspaper, what sort of stories are you looking for? Would you be interested in telling the story of a sandwich shop giving away a free coffee with every sandwich? No you wouldn’t. How about the world’s most expensive cheese sandwich? That’s more like it. (This is actually a true story and you can read it on – http://bit.ly/bU431d) This is a catchy and intriguing story with a good angle. Writing your press release involves creating a story which will immediately excite the reporter. It should have a good headline which stimulates the reader’s interest. You can go

SEO Melbourne

Posted April 16, 2012