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3 Ways To Get Media Attention For Your Business

Online or offline, media attention can help our business in quite dramatic ways; below we look at a couple of personal examples of this and then suggest a few approaches that you can start looking at for your own business. Example: Selling The MCG My own example of selling the benches and carpets from the MCG is covered in more detail elsewhere but, suffice to say here, it was aided incredibly by the media attention I got following an initial press release and editorial ad. When lastminute.com.au picked it up and promoted it the faxes hardly stopped for 2 whole days and sales went through the roof. Obviously it helped that the MCG was part of Australia’s heritage and it was something of an interesting subject for most Australians, but the free media attention I received made me realise just how important it is to a growing business. HARO Website HARO is an abbreviation of “Help A Reporter Online” and is a worldwide site that reporters go to and list the

SEO Melbourne

Posted January 19, 2012
 

The Essential Facebook And Twitter Marketing Approaches

How many businesses do you know of out there that are using Facebook and Twitter marketing smartly? Social media marketing is still finding its “level” somewhat but it seems to me that many businesses misinterpret the opportunities that Facebook and Twitter provide. So below we try to clear that up with some guidelines for the essential approaches involved – and they ARE different. Essentials Of Twitter Marketing Twitter is all about engaging with your clients and other people – in 140 characters or less! The idea is that through Twitter you can disseminate quick information, often in text message style short-hand. This allows you to keep your customers up to date with what’s going on and to share industry news – the shortened URLs provided by the likes of bit.ly allow you to send links to others easily and effectively now. The purpose is to engage with your customers; you don’t have to follow everyone who follows you but it’s great to stay across

SEO Melbourne

Posted January 18, 2012
 

How Google Tools Can Help Transform You Into Market Leaders

[caption id="attachment_6338" align="alignleft" width="270" caption="Make sure you are always alerted."][/caption] Getting the news first and reacting first to it is one of the hallmarks of market leaders; in fact people have made their fortunes from being the first to the key news in their field – notable examples exist in the banking and financial sectors. Nowadays it’s hard to be first with the news because people around the globe are more connected than ever to what’s happening; that’s why a couple of Google tools are so valuable for your online business and can help to propel you to the top of the heap. Google Reader – or Reeder (iPhone) Google Reader (Reeder on the iPhone) is a fantastic tool to ensure you don’t have to flit between 20 different websites to read the news you want to read. Google Reader allows you to pick the most important sources in your industry (most market leaders have blogs which you can select) and it collates all relevant daily

SEO Melbourne

Posted January 17, 2012
 

7 Ways To Earn Online Market Leadership

Online market leadership should be the goal of every web-based business leader and learning how to position yourself as such is the first step. Below we take you through the top 7 approaches that can help earn you the title of “market leader” in your field. 1. Develop And Tell Your Story Your story should reflect your struggle to get where you are today, concentrating not only on the successes and breakthroughs but on the failures along the way. Everyone has a story and telling it is key; because it can form the basis of your web videos and auto-responder campaigns and will help you build the all-important connection with your audience. Without a story it’s very difficult to connect on the human level and earn market leadership. Think of the “Tony Robbins” story of the simple, poor, overweight guy made good; or the “Virgin” story of the “David vs Goliath” struggle, for example. 2. Conduct Interviews For The “Halo Effect” Conducting

SEO Melbourne

Posted January 16, 2012
 

Questions To Ask Before Launching A Business Social Media Campaign

[caption id="attachment_6299" align="alignleft" width="270" caption="Know the purpose of social media."][/caption] Before you rush headlong into setting up your business Facebook and Twitter accounts and launching a massive business social media campaign, take a moment to think. Social media is NOT for every business and, even if it is for you, your approach will be more effective if you take the time to ask a few questions of your business before committing resources to social media. 1. Do you understand the Purpose of Social Media Marketing? There is no point embarking on a social media marketing bonanza without knowing what you want to achieve form it; the end goal will be to increase sales, of course, like any marketing – but social media is a very indirect marketing channel. If you use traditional “push” marketing on social media you will probably fail; you need to “pull” your clients in to you by providing relevant, informative content and engaging with

SEO Melbourne

Posted January 12, 2012
 

Why Social Media Marketing Is The Future Of Your Business

The “naysayers” who question whether social media marketing is worth the time and effort may be missing the point slightly. Businesses need to start getting the point fairly quickly because social media is growing exponentially and its influence is increasing. Many of the doubts come from people who expect to sell more directly from social media marketing, but it’s not necessarily about that. It’s more about the buzz it can create, the fact that you are engaging with your audience and the positive effect it can have on your online presence and your rankings - all of which then lead to increased sales. “Socialnomics” In the book “Socialnomics”, by Eric Qualman, the author asks the question about what would be considered more valuable – recommendations from robots (search engine bots working to algorithms) or recommendations from friends? Of course we value the word of our friends more, because we know and trust them. This idea is literally

SEO Melbourne

Posted January 11, 2012
 

How To Use Contests In Your Facebook Marketing

Facebook marketing is attempted by many but succeeded at by relatively few. Often its focus is misunderstood, leading to a lack of impact. A good Facebook marketing strategy should revolve around creating highly relevant, compelling content that resonates with people, encouraging them to share and feeding new leads into your sales funnel. Running contests are a great way to get things moving and we look at a typical way of doing this below. Online Photography Business Example An online photography business wanting to use Facebook to promote its services is in a strong position because photos and videos are great visual media for grabbing people’s attention; both can be used to good effect on Facebook. Assuming you already have some contacts on your business Facebook fan page, how about running a contest amongst your followers? For a photography business it would be something like a “Cutest Baby” contest where your fans can upload images of their baby; the

SEO Melbourne

Posted January 10, 2012
 

5 Reasons To Start Web Video Marketing Now

[caption id="attachment_6260" align="alignleft" width="216" caption="Improve your rank using web videos."][/caption] Can you name a good reason why you haven’t started web video marketing for your business yet? No? I’m not surprised, because video can help virtually every business; it is considered one of the “low hanging fruit” areas of online marketing because it will enhance virtually everything you are doing online and increases conversions over traditional text and images. So why wouldn’t you start now? Here are 5 reasons that might just convince you to get started: 1. People Do Business With People In an online world full of faceless businesses and companies, video allows you to cut through the anonymity and connect with your audience, face to face, person to person. The importance of this cannot be over-estimated, because it has always been (and maybe always will be) the case that people buy from people. If you can connect to your clients

SEO Melbourne

Posted January 9, 2012
 

5 Live Video Recording Tips For New Video Makers

Don’t let the hot flushes ruin your first video-making experience! Live video recording can be a little daunting at first but good preparation for your videos will go a long way to calming the nerves and shooting something that looks and sounds professional. We go through five tips to record live video below, which should help you. 1. Script It But Don’t Read It Prepare what you’re going to say; in fact the script you write will be the single most important aspect of your video because, ultimately, it’s your message and how you deliver it that counts. When you’re delivering in front of the camera don’t read or you will probably sound “wooden”. The skill is in using the script as a guide but making it sound natural - like it’s off the top of your head. This may not come easy but it’s what actors do all the time; the Braveheart speech from William Wallace on horseback that sends chills up everybody’s spine – it’s highly scripted but appears

SEO Melbourne

Posted January 8, 2012
 

5 Places On Your Website To Use Web Videos

Your web videos should be spread far and wide but, in terms of your website, there are some key pages where it is irreplaceable. Video increases conversion rates of leads – so it is a powerful tool to encourage a call to action. That means it needs to be sitting on your pages with the highest traffic. Check with Google Analytics what your most visited pages are. Then add video to it. The likelihood is that some of the following pages will be the key ones: Your Homepage When customers land on your homepage they are looking for something. If you have done your “homework” you should know before you set up your site who will be visiting, who your ideal client is, what they are looking for and what you should be saying to them. This means that your video on the homepage can address their biggest frustration; you can describe it better than they can and this will create the all-important connection by showing them that you understand their problems; then offer the

SEO Melbourne

Posted January 8, 2012