Melbourne SEO Services

Melbourne SEO Services http://djenyns.posterous.com All SEO, All The Time posterous.com Thu, 23 Feb 2012 19:56:47 -0800 How To Set Up A Clickbank Affiliate Program http://djenyns.posterous.com/how-to-set-up-a-clickbank-affiliate-program http://djenyns.posterous.com/how-to-set-up-a-clickbank-affiliate-program [caption id="attachment_6786" align="alignleft" width="270" caption="Follow a definite action plan."][/caption] If you are a small business with a product or service that could be sold by others to give it maximum exposure and sales potential, a Clickbank affiliate program may be the way to go. Great SEO, pro-active content management and excellent sales pages go a long way to selling your product on your own website but having a big team of affiliates doing that will get your product out there and in front of potential buyers more effectively. Clickbank Clickbank is one of the best known and widely-used affiliate networks around; there are many thousands of products available for affiliates and many thousands of affiliates looking for products to represent and earn commission – of course you will be interested in the latter, if you already have a product you want to get out there; that’s where we concentrate this article. Think of Clickbank as a massive digital

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]]> http://files.posterous.com/user_profile_pics/581046/djenyns.jpg http://posterous.com/users/5AfBijtaJGBH David Jenyns djenyns David Jenyns Wed, 22 Feb 2012 19:23:22 -0800 Our Secret Project Revealed: Video Production Service http://djenyns.posterous.com/our-secret-project-revealed-video-production http://djenyns.posterous.com/our-secret-project-revealed-video-production It's no secret I'm a big fan of web video - in fact, I've been shouting it from the roof tops... "2012 will be the year of web video". Mark my words - you need to start using more video on your website. I've been using videos for well over 5 years now and I can tell you for a fact it's some of the smartest marketing you can do. You record the video once and it sells your message hundreds, even thousands, of times 24 hours a day, 7 days a week. It's so powerful we've already started offering web video services to our high end Melbourne SEO Services clients and it has dominated. It's been so successful we just had to break it out as a stand alone service. And here it is... Introducing www.MelbourneVideoProduction.com.au (we call it MVP) "Web video that works." Anyway, our video production service is brand spanking new and I want to know what you think. Do you have any suggestions for the site? I'm all ears. Also, watch some of the videos - are they slick

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]]> http://files.posterous.com/user_profile_pics/581046/djenyns.jpg http://posterous.com/users/5AfBijtaJGBH David Jenyns djenyns David Jenyns Wed, 22 Feb 2012 19:20:10 -0800 How To Focus Your Internet Marketing Strategy On Quick Wins http://djenyns.posterous.com/how-to-focus-your-internet-marketing-strategy http://djenyns.posterous.com/how-to-focus-your-internet-marketing-strategy [caption id="attachment_6749" align="alignleft" width="240" caption="Hire the best team members."][/caption] The recent Fast Web Formula 3 workshop by James Schramko attracted many of the industry leaders in Australia; I took the opportunity to sit down with a few of them to discuss how businesses can get some quick wins with their Internet marketing strategy. One of those was Binh An Nguyen, who is a successful business consultant based in Adelaide, and he shared some great tips. Generating New Leads The focus of many businesses, both small and large, is how to generate more leads; this is not surprising as more leads means more chances to convert to sales, which is the name of the game. One way to do this is to build lead generation funnels that get “suspects” over to the website and converted into “prospects”; there needs to be some mechanism there - like an opt-in for a free report - to capture their details so that they can be added to a database and

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]]> http://files.posterous.com/user_profile_pics/581046/djenyns.jpg http://posterous.com/users/5AfBijtaJGBH David Jenyns djenyns David Jenyns Wed, 22 Feb 2012 07:19:02 -0800 Professional Video Editing Tips For Adding Text http://djenyns.posterous.com/professional-video-editing-tips-for-adding-te http://djenyns.posterous.com/professional-video-editing-tips-for-adding-te [caption id="attachment_4793" align="alignleft" width="300" caption="Adding a lower third to your video is big news!"][/caption] Adding text to your online videos normally falls into 4 different categories. We have covered creating the Call to Action and a Watermark in other posts, so here we look at the other 2 areas where you will need to add some text to create a clear, coherent message in your videos: the Title and the Lower Third. Creating Titles The Title will be the first thing your viewers see. You want them to be able to read it in a short space of time, so make it clear and concise; it should usually be on a plain background – often white text on a black background or black on a white background looks best. Also, keep the font simple. There will be some preset options in the professional video editing software you use, such as iMovies. Whatever you choose, don’t make it too elaborate - there’s no need for tartan plaid backgrounds and curlicue fonts!

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]]> http://files.posterous.com/user_profile_pics/581046/djenyns.jpg http://posterous.com/users/5AfBijtaJGBH David Jenyns djenyns David Jenyns Wed, 22 Feb 2012 07:16:42 -0800 Google vs Facebook Face-Off? http://djenyns.posterous.com/google-vs-facebook-face-off http://djenyns.posterous.com/google-vs-facebook-face-off A big thing has been made in the news this week about Facebook surpassing Google as the most viewed website in the US. You can see the figures presented first hand by hitwise here. What are the implications of these findings? How might Facebook be a threat to Google? Can you compare them like for like? How does this affect the world of SEO? whoa, that was a lot of rhetorical questions right there. Let's break this Google vs Facebook down... The Stats It appears that the stats don't really tell the full story. This is google.com vs facebook.com. The stats don't include the visits to all the other google suites such as gmail, Google Maps and even Youtube (the 2nd largest search engine in the world). Google Users vs Facebook Users One key factor which still separates Google from Facebook is the make-up of their users. Sure Facebook recently surpassed the 400m users worldwide landmark which was some feat. But we must consider the motives for users to be active on

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]]> http://files.posterous.com/user_profile_pics/581046/djenyns.jpg http://posterous.com/users/5AfBijtaJGBH David Jenyns djenyns David Jenyns Mon, 20 Feb 2012 14:13:27 -0800 3 Winning Small Business Internet Marketing Tips – With Tim Reid http://djenyns.posterous.com/3-winning-small-business-internet-marketing-t http://djenyns.posterous.com/3-winning-small-business-internet-marketing-t [caption id="attachment_6701" align="alignleft" width="240" caption="Start creating your own content."][/caption] I sat down with Tim Reid, of “Small Business Big Marketing” podcast fame, at a recent workshop, and asked him for his three leading Internet marketing tips for a small business. His answers were pure gold and you won’t go far wrong if you take them on board; we share them with you below. 1. Be A Publisher! Successful small business owners nowadays are not marketers; they are publishers. Times have changed over the past couple of years, so the focus should no longer be on the old, “push” marketing strategies that dominated for so long; now the trick is to attract customers by providing valuable content, which encourages them to trust in and become familiar with you and then, eventually, to buy from you. This content can include many different formats such as blogs, articles, videos and podcasts – they all allow you to share quality information,

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]]> http://files.posterous.com/user_profile_pics/581046/djenyns.jpg http://posterous.com/users/5AfBijtaJGBH David Jenyns djenyns David Jenyns Sun, 19 Feb 2012 18:40:54 -0800 What should you ask an SEO company? http://djenyns.posterous.com/what-should-you-ask-an-seo-company http://djenyns.posterous.com/what-should-you-ask-an-seo-company There's no doubt your inbox is hit daily with SEO spam promising you fast and cheap #1 rankings; but in a nameless & faceless marketplace, who can you really trust? Good question, right? Well, we're here to help you find that answer. Why? Because we know it's frustrating to need expert help, but to not know what questions to ask. As an SEO and Internet Marketing company with a decade of experience, we owe our success to honestly helping people grow their business, regardless of whether they work with us or someone else. So, as a result of so many people seeking our advice, we've organized an extensive MP3 of the most Frequently Asked SEO Questions - questions you should ask any SEO company before working with them. Click here to download the MP3 to get the answers to questions like: -What type of SEO techniques do we use? -What kind of guarantee do we provide? -When will notable results be seen? -What ROI can be expected from SEO? -How many #1 rankings do we

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]]> http://files.posterous.com/user_profile_pics/581046/djenyns.jpg http://posterous.com/users/5AfBijtaJGBH David Jenyns djenyns David Jenyns Sun, 19 Feb 2012 01:26:45 -0800 Got SEO Questions? We've Got The Answers Here http://djenyns.posterous.com/got-seo-questions-weve-got-the-answers-here http://djenyns.posterous.com/got-seo-questions-weve-got-the-answers-here Consider the following: Around 85% of search engine visitors click on the organic search results over the paid pay-per-click results. The first organic listing receives about 42% of that traffic while the second position only gets around 12%. In the long run, search engine optimization (SEO) is, hands down, the best way to obtain high quality, targeted traffic to your site . . . but only if you can maneuver your site to the top. Over the next several paragraphs, I’ll answer your biggest SEO questions, including why Google should be your #1 target, what a “natural” link building campaign looks like, and how to avoid being banned by the search engines. Why is Google the Most Important SEO Target? Google dominates the search engine industry. It has an overall 67% market share, but that number can be as high as 80% in some locations. So it just makes common sense to make sure the biggest player in your space indexes your content and ranks it as high as

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]]> http://files.posterous.com/user_profile_pics/581046/djenyns.jpg http://posterous.com/users/5AfBijtaJGBH David Jenyns djenyns David Jenyns Sat, 18 Feb 2012 23:56:13 -0800 Google vs Yellow Pages Survey Results http://djenyns.posterous.com/google-vs-yellow-pages-survey-results http://djenyns.posterous.com/google-vs-yellow-pages-survey-results In this digital age, it is all to easy to jump to the conclusion that online marketing is dominating over offline marketing methods... but is it fair? Just like "video killed the radio star" (as the song goes), can online media really kill the once all mighty print media star? One dinosaur of print media which seems to be, all too often, in the firing line is the Yellow Pages. Sure, on an environmental level, the Yellow Pages [physical book], may be seen as a colossal waste of paper but what about its effectiveness? It seems that those who are most aggressively against the Yellow Pages are typically the ones who have the most to gain from its demise - namely online marketers, SEO and SEM companies. So, before condemning the Yellow Pages, we decided to hit the streets of Melbourne to hear what the everyday person thinks. I guess you could call it some old fashioned market research :) Watch the video below to see a quick summary of what we found... The Survey

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]]> http://files.posterous.com/user_profile_pics/581046/djenyns.jpg http://posterous.com/users/5AfBijtaJGBH David Jenyns djenyns David Jenyns Thu, 16 Feb 2012 17:44:47 -0800 Big Online Marketing Tips For Small Business – With Luke Moulton http://djenyns.posterous.com/big-online-marketing-tips-for-small-business http://djenyns.posterous.com/big-online-marketing-tips-for-small-business Luke Moulton runs the Small Business Big Marketing Podcast; we sat down with him at a recent Internet marketing event and picked his brains for a few online marketing tips that a small business looking to boost its sales can get some instant “wins” with. Below we share a few quick, actionable steps that you can apply in your business immediately, without having to redesign anything. Testing “A-B” testing, “multi-variant” testing or split testing – whatever you call it, it’s becoming a valuable tool for website owners to help them judge exactly what’s working and what’s not with their Internet marketing strategies. Testing and applying the formats that work best will help to increase conversion rates – and nowadays there are several testing tools that can help you. Here are 3 of them: Visual Website Optimiser Zen Tester Google free testing tool Just a 10% increase in conversion rates can mean significant extra revenue, so investing a

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]]> http://files.posterous.com/user_profile_pics/581046/djenyns.jpg http://posterous.com/users/5AfBijtaJGBH David Jenyns djenyns David Jenyns Wed, 15 Feb 2012 12:57:52 -0800 5 Video Marketing Tips For Small Business - With Gideon Shalwick http://djenyns.posterous.com/5-video-marketing-tips-for-small-business-wit http://djenyns.posterous.com/5-video-marketing-tips-for-small-business-wit [caption id="attachment_6668" align="alignleft" width="270" caption="Find the right rhythm for your business."][/caption] While at the Fast Web Formula 3 event in Queensland in late 2011 I sat down with a few of my Internet marketing buddies and asked them to pass on a few video marketing tips for small business from their specialist area. If you are thinking video marketing then you should be thinking Gideon Shalwick as he’s seen tremendous success with his YouTube –based approach. Check out his website here: www.rapidvideoblogging.com Gideon was kind enough to share with us five great tips where a small or medium business can get some quick wins with their business set up and with using video marketing strategies – we dwell mainly on his fifth point, which was about using YouTube. Think Of Your Business As A Piece Of Music If your business is a piece of music then the bass line is the strategy and systems that keeps the rhythm running and doesn’t change a

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]]> http://files.posterous.com/user_profile_pics/581046/djenyns.jpg http://posterous.com/users/5AfBijtaJGBH David Jenyns djenyns David Jenyns Tue, 14 Feb 2012 15:00:35 -0800 Get Top Business Tips From Internet Marketing Gurus http://djenyns.posterous.com/get-top-business-tips-from-internet-marketing http://djenyns.posterous.com/get-top-business-tips-from-internet-marketing I'm freshly back from visiting the team in the Philippines and I think that deserves a post in itself, but before that, I wanted to send through a few interviews with some of the biggest names in the marketing. I just posted them on YouTube - and I really think they'll help you. I actually asked them for their best (quick and easy) marketing strategies you can apply to your business right now! They're only short videos (under 10 mins each) and I got some awesome answers. Which leads me to the question, why do chicks get more clicks? Out of all the interviews, the one with Jen Sheehan - the Facebook Queen - has already clocked the most views. Why? Is it because FaceBook is a really hot topic now or is it because the marketing industry seems to be male dominated so it's a welcome change to have some girl power? Or is a little from column A and a little from column B? What do you think? Anyway, here are the videos, check them out, and remember to

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]]> http://files.posterous.com/user_profile_pics/581046/djenyns.jpg http://posterous.com/users/5AfBijtaJGBH David Jenyns djenyns David Jenyns Tue, 14 Feb 2012 13:03:19 -0800 5 Facebook Advertising Tips - With Jen Sheahan http://djenyns.posterous.com/5-facebook-advertising-tips-with-jen-sheahan http://djenyns.posterous.com/5-facebook-advertising-tips-with-jen-sheahan Unless you’ve been stuck down a hole for the past couple of years you probably know that Facebook advertising has become huge. Yet many businesses are not taking advantage of it and have either tried it and given up because it didn’t work or they are scared to try it. We took time out from a recent Internet marketing event to sit down with Jen Sheahan, who is considered one of the leading lights of Facebook marketing and runs www.fbadlabs.com. We asked her what small businesses could be doing to get some “quick wins” by advertising on Facebook and we share her five suggestions below: 1. Provide A Reason To Click NOW For a successful Facebook advertising campaign you must provide a reason for people to click on your ad now. That means an offer, event or conference that incentivises your audience to click now, before a certain date. Without an incentive people will generally not click through. 2. Create The Image Make sure you choose your image carefully -

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]]> http://files.posterous.com/user_profile_pics/581046/djenyns.jpg http://posterous.com/users/5AfBijtaJGBH David Jenyns djenyns David Jenyns Mon, 13 Feb 2012 13:09:30 -0800 3 Web Business Tips To Look Like A World-Beater http://djenyns.posterous.com/3-web-business-tips-to-look-like-a-world-beat http://djenyns.posterous.com/3-web-business-tips-to-look-like-a-world-beat [caption id="attachment_6635" align="alignleft" width="240" caption="Split test your website."][/caption] While at Fast Web Formula 3 a while back, I chatted with a few Internet marketing buddies to find out their opinions on what’s currently working best for small business. That included Ben Stickland from Market Samurai; I asked him for his three leading web business tips and he responded with three questions which he likes to ask when consulting with a small web business. The responses are all simple and that’s the beauty of them – making small changes can make a big difference, because most website owners don’t get the simple things right. I share his responses with you below. 1. Does The Website Make Me Wanna Throw Up? Is the website copy convincing and does the look and feel make you want to hang around...or throw up?! Is the site believable and would you consider entering your credit card details on it? If not, then making some changes can set

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]]> http://files.posterous.com/user_profile_pics/581046/djenyns.jpg http://posterous.com/users/5AfBijtaJGBH David Jenyns djenyns David Jenyns Mon, 13 Feb 2012 13:05:32 -0800 This Week’s Blog Topic: Blog Topics! http://djenyns.posterous.com/this-weeks-blog-topic-blog-topics http://djenyns.posterous.com/this-weeks-blog-topic-blog-topics [caption id="attachment_6619" align="alignleft" width="271" caption="Be the boss when it comes to choosing topics."][/caption] Occasionally, with slow news weeks or when we have come to the end of a series of topics I find myself having to rack my brain for blog topics to write about. I thought I’d do a quick search on Google for some inspiration and that didn’t throw up many gems. Then it dawned on me that other people might be having the same problem for their own blogs; and with blog writing being an integral part of any online marketing plan these days, I thought it deserved some attention of its own, so here goes… Blog Purposes And Targets Don’t forget that one of the main purposes of blog writing, apart from its SEO value, is to demonstrate your expertise in your area. You will likely be sharing your posts across social media sites like Facebook, Google Plus and Twitter, so you can get great exposure for your posts. That makes it doubly important to

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]]> http://files.posterous.com/user_profile_pics/581046/djenyns.jpg http://posterous.com/users/5AfBijtaJGBH David Jenyns djenyns David Jenyns Thu, 09 Feb 2012 17:52:30 -0800 Go Easy On Your Creating Viral Content http://djenyns.posterous.com/go-easy-on-your-creating-viral-content http://djenyns.posterous.com/go-easy-on-your-creating-viral-content [caption id="attachment_6602" align="alignleft" width="300" caption="Quality content can go viral."][/caption] There is too much emphasis placed on creating viral content. Why? Because you are not in control of that – your audience is. Engaging, informing and/or entertaining your audience should be the focus for your content creation… if it happens to be shared and go viral then great; if not don’t worry! Content Is King You can help your online presence mature by creating great content. There are so many different forms of media we can use now to do this, that it is almost criminal not to be using them! Articles, online videos, blog posts, podcasts, social media posts and info-graphics are just some of the ways we can interact with our audience. All of the above help position ourselves and our business as an authority, adds credibility to our online presence and most of it can help us rise in rankings with the search engines. So you really need to plough

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]]> http://files.posterous.com/user_profile_pics/581046/djenyns.jpg http://posterous.com/users/5AfBijtaJGBH David Jenyns djenyns David Jenyns Mon, 06 Feb 2012 14:39:52 -0800 The Number One Secret Of Online Business Marketing http://djenyns.posterous.com/the-number-one-secret-of-online-business-mark http://djenyns.posterous.com/the-number-one-secret-of-online-business-mark People ask me what is the one secret of online business marketing I would pass on, if I had to summarise it in one phrase for someone. Through my own experience and the experience of interviewing some of the leaders in online marketing I can say that there is one thing that stands out for successful web businesses and we share that below. Focus On Automating The Back End I cannot over-stress the importance of automating your back-end systems so that they can run without your constant input; the idea is to create a website that can gather leads, process them and convert them into sales with the minimum of your time and effort, allowing you to concentrate on growing your business rather than working in it all the time. Sounds easy? Well, you should know by now that it’s not easy – if it was, everyone would be doing it and I wouldn’t need to write this! But it is key – and if you get it right you can really propel your business forward and ahead of the

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]]> http://files.posterous.com/user_profile_pics/581046/djenyns.jpg http://posterous.com/users/5AfBijtaJGBH David Jenyns djenyns David Jenyns Sun, 05 Feb 2012 13:53:34 -0800 3-Step Guide To Writing An Internet Marketing Business Plan http://djenyns.posterous.com/3-step-guide-to-writing-an-internet-marketing http://djenyns.posterous.com/3-step-guide-to-writing-an-internet-marketing [caption id="attachment_6552" align="alignleft" width="240" caption="Take the measured steps to success!"][/caption] Writing an Internet marketing business plan should be a top priority if you are just starting out building your online “empire”; this can be the map that your business follows over the coming months and years to guide it to where you need it to be. It can be a little daunting for some people who have never written a business plan before so we have broken it down into 3 steps that we ourselves have followed at Melbourne SEO Services. 1. The Back End Of The Business You need to create a stable foundation for your business by automating the back end; that means creating seamless ways for the sales funnel to attract and convert leads into sales of your products and services. At Melbourne SEO Services we set up the following: The SEO free report – leads are sent an auto-responder sequence of emails over 3 months – pointing to different parts of the

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]]> http://files.posterous.com/user_profile_pics/581046/djenyns.jpg http://posterous.com/users/5AfBijtaJGBH David Jenyns djenyns David Jenyns Thu, 02 Feb 2012 14:25:31 -0800 7 Steps To Hiring “A” Players For Your Business http://djenyns.posterous.com/7-steps-to-hiring-a-players-for-your-business http://djenyns.posterous.com/7-steps-to-hiring-a-players-for-your-business [caption id="attachment_6541" align="alignleft" width="300" caption="Learn how to find top team players."][/caption] The success of your business as it grows will partly depend on you hiring “A” players in all the key positions. Hiring staff doesn’t need to be complicated – it’s a case of knowing who you need, using your marketing skills to attract them and then a filtering process to save time and effort in selecting the right one. We take you through it below. Know Who You Are Looking For If you have mapped out your business and broken it down into key systems and processes you should be able to clearly identify the skills and talents you are looking for in a new team member; what will make them an “A” player? Also, think about the type of personality that will “fit” with your business – then you are well on the way to deciding on exactly who you are looking for. This is a key stage that all the rest of the hiring process hinges on. Write The

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]]> http://files.posterous.com/user_profile_pics/581046/djenyns.jpg http://posterous.com/users/5AfBijtaJGBH David Jenyns djenyns David Jenyns Wed, 01 Feb 2012 17:37:34 -0800 How To Use Web Outsourcing To Grow Your Business http://djenyns.posterous.com/how-to-use-web-outsourcing-to-grow-your-busin http://djenyns.posterous.com/how-to-use-web-outsourcing-to-grow-your-busin If you don’t build a business that can operate when you’re not there you don’t really have a business – and web outsourcing is a great strategy for making sure you do have one. If you have been following our posts on the Competition Crusher workshop topics you should be clear by now on mapping out your business into a series of detailed processes; if everything goes according to plan, you will reach a stage where you cannot look after all those processes yourself and, in order to expand, you will need to hire team members. You Can’t Do It Alone! Don’t pretend that you can do it all yourself – if you have built a strong business you won’t have the time or skill-set to be able to manage everything without some talented help. Remember that a business needs to be able to operate and earn you income when you are not there, so the idea is to slowly remove yourself from the day-to-day running, so you can focus on the bigger picture. Following The

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]]> http://files.posterous.com/user_profile_pics/581046/djenyns.jpg http://posterous.com/users/5AfBijtaJGBH David Jenyns djenyns David Jenyns